BLOGS

A world without Intellectual Property – a rather sad place

Is it possible, that something non-material is in fact of the most value? Well, it is far too often, intangibles, such as rights or entitlements, are either not considered, because they can’t be seen or touched or underestimated. What comes to mind is the insurance cover. One often only realises its value in times of emergency and crisis.

Intellectual Property (IP), is the property of the mind or proprietary knowledge. Basically, it is the productive new ideas created. Intellectual Property comprises inventions in the form of patents, badges of origin in the form of trade marks, the overall appearance of industrial products, covered by registered designs, plant breeders rights, circuit layouts on microchips, or simply trade secrets.

IP is a remarkable asset, as it protects from attacks of business competitors, enables one to actively preventing any third party from exploiting one’s idea commercially, and creates an ongoing revenue stream from license fees, payable in exchange for the consent to commercialise an idea.

It is suggested from time to time that ideas should not be monopolised and no one should be able to monopolise words, slogans, logos, inventions the like. But would this really lead to growth or at least sustainable progress for all to enjoy? Surely, it sounds like a great idea, if we all share ideas freely. But then again, humans are competitive by nature competition has always been the driver of innovation.

On the contrary socialist society ideas or even the idea of communism, based on deliberate equal sharing of wealth had not been far too successful in recent times.

But let’s put it to the test and think of a society, where Intellectual Property rights do not exist and where in fact every innovation created immediately forms public domain. Wouldn’t it be nice, if we can all just use other people’s ideas and use them for ourselves and our own good and that of our family? The answer is evident the moment one is putting oneself in the creator’s shoes. Without monopoly rights, able to be owned by a creator, there is little reward and thus incentive to the creator. In other words: Without trade marks, copyright, design rights, or patents, there is no monetary motivation to create new things. The desire to strive is killed, causing innovation to slow to pause.

Where no innovation is possible, because no one feels the desire to innovate for the lack of an incentive, it is hard to imagine, that operating systems of computers would continue to exist, pharmaceuticals, all based on years of research and development, that is to be funded, as the researchers and developers need to make a living, would disappear, because all investment needed to produce a vaccine or drug would be ultimately lost and could not be recuperated.

A world without science and technology

Apart from not having any effective medication to fight the world’s most dangerous diseases, such as the current COVID-19 disease, similarly, technological innovation in the most advanced fields would stagnate due to a lack of monetary incentive in a world that lacked the protections afforded by copyrights, patents and trade marks.

Where there is no research and development, there are no progress and no advances in science and technology, as the developers lose, when the market is flooded with cheap copies. Product quality would be gone immediately, as companies would from then on focus on mass production to somehow achieve a profit.

Art and literature would barely exist in this world

All of a sudden, any art and literature would disappear as soon as copyright would be non-existent. Without a way to monetise creative work or even art to create an income for themselves, many artists would turn their backs on building, drawing, painting, and composing and would rather be looking for a day job and bring bread to the table.

After all, the ability to make a living fully depends on the ability to create an income from one’s work. With no IP even existing, books, paintings, music, and any other form of art would also slowly vanish. And even though a few artists and authors would be all too enthusiastic and would continue to craft, build, create, compose, and text, publishers would all go bankrupt and with them disappearing, the income stream of all these remaining creative enthusiasts would be gone as well.

Business, in general, would come to a standstill

Copyrights, patents, and trade marks provide businesses, regardless of size, with tools to fight infringement by competing businesses. Without IP existing, the already ultra-competitive business world would become even more ruthless. Businesses would have to move incredibly fast to leverage the advantage gained by inventing or innovating something new. If you don’t capitalize on your edge fast enough, competition can and will simply copy and overtake you, by saving on investments in innovation.

When all commodities and natural resources are gone we would have to flee the planet but would not have created a spaceship that could take us to a new world.

So, although patents, copyrights, and other key aspects of IP law may seem abstract and even unnecessary to those who don’t fully understand their purpose, they inevitable elements of our society. The guarantee of certain monopolies through the protection of IP rights enables a healthy market competition that is the driver for creative, scientific, and business innovations while protecting those who innovate. It follows naturally that Intellectual Property must remain existent. This is well illustrated by the now famous quote by Mark Getty, the chairman of Getty Images: “Intellectual Property is the oil of the 21st century.”

Let’s make sure, we innovate enough to be able to find a new place to live when this Earth comes to an end.

If you would like to find out more about your company’s intangible assets or require a valuation of an existing Intellectual Property Portfolio, contact us:

PHONE: (02) 8277 4114

EMAIL: office@one-ip.com.au

WAR OF GOOGLE REVIEWS BETWEEN COMPETITORS AND HOW TO NOT BE A VICTIM!

• Written by Hajra Abdul Ghafoor

Legend has it that many eons ago, there lived a well-known monk, who was praised by everyone in town due to his truthfulness, honesty, hard work and kindness.

So, one day a fake monk came into town and within no time, he was introduced with the notion of fame as monks already had a good rep in town but with time people started realizing that he was not the real deal, so they switched back to their original monk for spiritual guidance. This infuriated him and so, he brewed an evil scheme against the innocent monk!

He hid his silver ring inside the real monk’s house and claimed that he stole the ring. Well, that created a divide between people as some would favour the real monk while others would be in doubt. And, so they asked for an evidence, both the monks agreed but what the real monk did not expect was, finding a silver ring in his house! He kept denying but nobody believed as the evidence suggested otherwise, and so, he was dismissed from his duties and the fake monk lived happily ever after!

Yep! That’s what happens for putting too much faith in humanity!

As you might have already guessed, I made that story up. But fam trust me, that hits close to home for many people, especially if you have an online forum for your company.

Yes, I am talking about fake reviews, the bad ones, never encountered the good ones though (of course, it would not hurt if they were good, pfft!).

As a pro in receiving fake reviews and still thriving, let me go straight to the steps you have to take to deal with such vain attempts from competitors.

1.      DO NOT PANIC!

In this time of cutthroat competition and most of the people relying on online reviews before purchasing your product or service, getting a bad review, either fake or not, can be a real blow to the productivity of the firm.

Before you start panicking or creating havoc by replying in haste letting it consume your potential, just a pro tip, BREATHE!

It’s just a comment, not the end of the world or your business in any way and there are many ways to tackle and solve this mini problem.

2.      RESPOND TO EVERY REVIEW:

A very good strategy that successful businesses are adopting is, responding to all reviews. This does not only give a positive, considerate image of the firm but also engages customers and gives them a reliability that you are approachable. You can also add some marketing of your services or your products and that attracts more customers!

3.      GOOGLE HELP:

Okay, if this works, congrats!

I have seen many cases where one of the top contributors of Google were able to get their point across and so the review was removed. How they did it?

1.      Flag the review.

2.      Try to compile all the “evidence” against the review.

3.      Request Google, call them if necessary.

Sometimes, you only get a one star review without any comment and that’s the hardest to be taken down because there is no way to prove. What to do in such cases? The next two steps can be very effective in such scenarios.

HOW TO FLAG THE REVIEW:

Suspected fake Google reviews can be reported to Google by anybody. Suspect reviews can be flagged to Google by choosing ‘Flag as inappropriate’ from the options next to the review. In Google Maps, this will appear when you click the three dots on the right-hand side of each review.

For Google searches, this will appear as a small flag icon next to the star rating.

From here, you will be taken to a page where you can report a policy violation. Here you will be asked to provide your email address, and to specify a violation type.

Once submitted, Google will review your complaint and will contact you if they require further information or have feedback to share. This does not happen often, though.

USEFUL TIP

Google is more likely to take action against a review that has been flagged more than once. If you are able to, you should request a number of colleagues to take the same action. There is no guarantee your complaint will be reviewed, but those with greater numbers will take priority.

HOW TO REPORT FAKE REVIEWS TO GOOGLE SMALL BUSINESS SUPPORT:

Reporting suspect reviews to Google Small Business support should be your next port of call if your initial flagging did not work. The response you get from flagging a review shouldn’t take more than a week. If, after this time, the review is still there, it’s time to contact Google My Business. You can do this by following these steps.

  1. Log into your Google My Business page here: https://www.google.com/business/
  2. Navigate to the Reviews section
  3. Click the home menu, and then select Support
  4. You can then select a preferred method of contact, either Phone or Email
  5. You will be asked to fill in a few pieces of information. Attach a screenshot example of the suspect review and offer any further information you feel may be helpful.
  6. Submit your complaint. You should hear back within 2 working days.

4.      HOW TO RESPOND:

The way you respond is the core to your customer service and consequently your business. Your response should be efficientpertinent and relevant to the problemprecise and clear.

It should not be some gibberish for customers to do their thesis work on. Also, it should not be too long for other customers to lose interest before you make a point, it should be short and relevant.

If the comment is fake, you can directly say, “ Sorry [insert_name], I believe you left this review for a different company, we never worked together. Have a great day!

Or, if you want to make it a bit more pleasant, you can respond, “Thank you for leaving a review. We take feedback very seriously; however, I’m afraid we can find no record any customers matching your name or details. We would greatly appreciate the opportunity to help you wherever we can – if you have had a bad experience with our service, please contact us on [insert customer service email]”.

For one star reviews, request a concrete reason, “Thank you for leaving a rating. We’re sorry to hear you had a bad experience; however, we cannot offer any assistance or resolution without details about what you did not like. If you wish, please contact us on [insert customer service email] to discuss your issue and we will try our best to help resolve it for you.

You can also offer a 100 percent refund as it will not cost you anything as the comment is fake and 100% of 0 is 0.

A cool way would be adding a marketing line like, “By the way, if you want to check out our new service, you can join here (add the page link) and become a real customer….

5.      ENDING UP AS THE MONK? BURY THE COMMENT:

The best defence is a good offense regarding negative reviews. If you consistently get “review farming” from your happy customers, the 2-3 negative reviews will not ding your rating as much if you “pillow” them with the positive reviews.

Consider bolstering your existing reviews. You can do this by directing website users to the Google reviews platform, whether as part of your website customer journey, or as part of your email marketing strategy.

Generating more positive reviews will increase your aggregated score, in addition to pushing negative reviews further down the list where fewer users are likely to see them.

To be honest, getting a five star seems too good to be true, so a rating between 4 and 5 is ideal. Have you had an experience with fake negative reviews on Google? If so, I’d love to hear about it and how you dealt with it, so please leave a comment.

Hope this article helped you decide your next steps. If you have any queries, we at ONE IP INTERNATIONAL are always there for your help. Contact our team for any kind of assistance. We would be glad to be of any service!

TOP-TIER SOCIAL MEDIA SENSATION – ANIMATIONS: A COMPLETE GUIDE TO KNOWING YOUR GAME!

• Written by Hajra Abdul Ghafoor 

 heads up: You might want to change your career by the end of this article, proceed at your own risk, you have been warned! 

Among other unpredictable happenings of 2020 is the top ranking of YouTube’s biggest kids show for nursery rhymes – Cocomelon! 

Trust me every kid around me loves the channel but things took a weird turn when I found myself finding comfort in Baby shark doo doo doo.. while procrastinating during the exam period and then you know, how the chain of rhymes starts while I comprehend why the baby’s head is bigger than everybody else!

Well, let’s not go there, the point I am trying to make is, no matter what your story is or how it resonates with you, the animated or anime version of it always makes it way more appealing (of course we weebs can relate!).

But once you get an idea or craft a story that’s when your real story begins!

ANIMATED MODELS, SOFTWARE AND COPYRIGHT ISSUES: 

The first thing after scripting your story is, modelling your characters and scene, and then it proceeds to animation schematics. Now, as they say about learning animation: “Easy to learn, hard to master”, but they also say: “Nothing is impossible”, so I guess we should not get much scared about what “they” say, do things our way, take baby steps and focus on one thing at a time. Yes, time and consistency are the key players here but so worth the output!

Online basic animation sites:

So, for very easy, simple animations that you can make online, you can check out the following sites:

VyondAnimasherXtranormal and Voki.

Learning Tutorials: 

Cool thing is that, you don’t have to be a top disney level animator to create top-tier awesome animations, start small and simple!

Free:  Animation 101AnimDojo, Adobe After EffectsAdobe Animate, Greyscalegorilla (can purchase model packs and plugins).

Paid:  PluralsightLynda.comUdemyAnimation Foundations.

Software:

Free: Pencil2DAnimaker (some features), OpenToonzSynfigK-3DBlender

Paid: MayaRenderforest, KeyShotPowToonAnimation Paper

Online Available Animated Models to Import: 

Free: MixamoSketchfab (might have to purchase some models), Clara.ioFree3D,

Paid: cgtraderrenderpeople

Copyright Check: 

To know what kind of copyright issues animators can face, you have to firstly familiarize yourself with the term “Public Domain”.

The public domain is basically any art that isn’t owned. That stuff is free to use for any purpose: reimagining, remixing or just straight up copying the whole thing.

So basically, public domain is a public property whereas copyright is private. If you see any content or image with a logo or a notion about being protected under copyright, it’s a no-no zone, RUN!

But, let’s say, you find some content without any warning or protection under copyright law, what would you do if it does not say anything like “free to use” or “available for public use”? Would you use it then? 

Nah dude! That would be the case of plagiarism! You might outrun the law in that scenario but there would be no guarantee of safety from public humiliation.

The entire idea behind the public domain is that after a reasonable time where the artist can make money, his/her art should then be free for others to use, copy, alter, and/or build upon it.

Let’s take, for example, Disney’s first feature length film Snow White and the Seven Dwarfs. That story by the Brothers Grimm was already in the public domain at the time so Walt Disney was free to use it.

But, how long does the copyright hold? 

Well, in Australia, copyright in published works generally lasts for the life of the author plus 70 years.

For unpublished works copyright duration is set by whether the work was made public in the creator’s lifetime.

If that’s settled, then, how do most YouTubers get away with things by using the term “Fair Use”? 

Well, glad that you asked, let’s skim these points to get the concept of Fair Use:

  • It’s a doctrine that allows for limited use of copyrighted material without getting permission from the owner
  • This includes (but isn’t limited to) commentary, criticism, parody, news reporting, research, teaching 
  • Even if the use of a copyrighted work is covered under fair use, that doesn’t prevent the copyright holder from raising a complaint or suing you
  • Fair use can only be proved in a court, meaning you have to be sued first.

What if you are sued? How to get away with it? 

A judge will determine if it’s fair use by deciding:

  1. If you created something new vs just making a copy 
  2. The amount of the copyrighted material you’re using
  3. If your work competes with the original – meaning that it affects the copyright holder’s ability to make money
  4. If the resulting work is a criticism, parody or satire.

Just keep in mind these points and you are good to go! 

Tidbits: 

Whether it is gaming industry or top media sensations like disney or pixar, seeing the stats of the past twenty years, we can safely say that animations would always be trending!

Caution: For gaming industry though, we always see the trends keep changing within a period of 5-10 years. When I was kid, it was Mario series, then within years shifted to Tekken, Twisted Metal, Need for Speed and then over the years to FIFA, Halo, Gears of War, Assassin’s Creed, Minecraft, Fortnite and now it is Among Us! (I know I have skipped many, so please don’t come at me for missing out your favs.)

So, with gaming industry, you will have to work a lot (or may be not if your idea is good enough) but you might make a lot of money in a very limited time but then the graph goes down and you have to come up with something new.

As for animated movies or anime, if your story clicks, animation is fine, the time period would be longer and whatever the platform you use to show your work, it will not matter! Let’s take the example of Cocomelon that I was being quirky about at the start, they chose YouTube to display their content, now, anybody can upload their work on YouTube, that’s not something mind-boggling right? But as the series earned more than 840.5 million weekly views, Netflix could not resist and had to come into the game and now we can watch Cocomelon on Netflix too! Dope!

So, the take-home message is, if we have an idea worth sharing (or not: our lame POV), why not do something about it, don’t just sit and wishfully wait for somebody else to act on it or make a two-statement biography for us so we can peacefully expire, there is a whole world out there missing out on something that might be a legend!  

So, get your hands dirty, simply follow the aforementioned steps, work on your story, know your software, learn important stuff, don’t back out but most importantly, know your IP game or all of that would be in vain! buena suerte!

Hope this article was the boost you needed. If you have any queries, we at ONE IP INTERNATIONAL are always there for your help. Contact our team for any kind of assistance. We would be glad to be of any service!

IS IPHONE 12 WORTH THE KIDNEY JOKES?

• Written by Hajra Abdul Ghafoor 

Everyone is excited because it’s the new iPhone time, but the real question is, is it worth the hype?

Well, it has been a long time since Apple has made this aggressive of a pitch, and I am going to support that claim by firstly inspecting the features and then comparing them with the previous versions!

So, the core question is, what’s new this year? Well, a lot!!

New design, MagSafe, OLED screen, processor, camera capabilities and of course 5G!

Okay, first things first:

COST COMPARISON: 

It costs a bit more this year, (hence the kidney puns!), it starts from $699 but according to the official site, it was $829 for the base 64-gig model and extra 50 bucks for the 128-gig model.

Discounts?

There is a wide range of discounts from US carriers from special instalment plans to $30 discounts right of the bat.

DESIGN: 

Size-wise, it is smaller than iPhone 11 and it has flat sides and a perfectly flat screen and not the rounded sides that previous versions of iPhone had since the iPhone 6! That actually gives it a modern look and despite those hard corners, it’s quite easy to use.

But if you want any smaller phone, you will have to wait for the iPhone 12 Mini and if you want a bigger phone, then spring for the iPhone 12 Pro Max!

(iPhone 12 Pro Max and iPhone 12 Mini will be available for pre-order on November 6 and the shipping will begin on November 13!)

Colours: There is addition of new colours as well! It comes in blue, white, black, red and light green. 

The rails on the side are aluminium with a matte finish and the back is still regular glass with a glossy finish.

The front is something Apple calls, “Ceramic Shield”, where they put a ceramic crystalline structure in the material to make it more drop resistant and according to them it is four times more drop resistant than iPhone 11!

As for scratch resistance, there is no change from before.

But if you are really looking for something to not like in the design, there might be two things to complain about:

1. There are a bunch of antenna lines and cut-outs on the rail to make it look a bit asymmetrical.

2. There is still a big old notch for the Face ID camera. (People with trypophobia might get where I am coming from!)

But again, neither one of those are a big deal to most people!

Face ID still works great as long as you are not wearing a mask, it would have been better with a fingerprint sensor though (just a minor suggestion!).

SCREEN:

A new thing in the iPhone 12 is the screen. Apple has switched to OLED, which most people think is better, black is blacker and Apple’s dedication to keeping colors accurate is of course profound as always. OLED is what allowed Apple to reduce the size of the bezels and make the phone smaller overall.

Another nice thing about the screen is more pixels. It is a proper 1080p panel now! In HDR, the regular 12 can still hit 1200 nits of peak brightness

MAGSAFE CHARGER:

Magnetic: The new MagSafe wireless is a $39 charging puck and it simply charges as magnet attached to the back of the phone. It means that you can use the phone while it is wirelessly charging, and the magnets are strong enough to hold the phone up.

Charging Power: A MagSafe charger for iPhone 12 can charge up to 15 watts instead of capping out at 7.5 watts like other wireless chargers.

Note: You are going to need a strong USB-C adaptor to charge it as it does not come with the box!

Speed: It is not faster than the cable charger, but overall wireless charging times are definitely faster than other wireless chargers.

Testing: Almost 40% charge in an hour of testing though overall battery life is quite good.

Wallet: There is also a shielded wallet that is supposed to keep your cards from demagnetizing, though it can only fit up to 2-3 cards.

5G:

Well, we have seen the hype associated with 5G everywhere but still in the developing countries and even in Australia and America, mobile networks are providing limited access to certain places and so there is not much of a difference or it can be even slower in specific areas, though we are hoping for a better future to 5G.

But to keep battery life good and checking network strength, iPhone 12 has a default mode called Smart Data Mode which drops to the 4G or respective LTE speed once detected, unless the phone decided you really need 5G for something that you are doing!

But if that irritates you for some reason, you can always turn it off and use 5G all the time if it is available to you.

Limitations: If you have both physical and an eSIM active on the phone at the same time, you cannot use 5G because of the limitations of the dual-sim, dual-standby in that spec, but you can turn one of them off and get 5G back.

Bottom Line: Just, don’t buy the phone solely because it has 5G!

CAMERA:

Software: Some new updates have been made to the camera this year and Apple has updated and improved its software for processing photos.

Aperture: The main camera has now a slightly faster aperture. It is 1.6 instead of 1.8 that lets more light in which helps with low light photos.

It is still the same wide-angle camera, the same ultra-wide camera and the single selfie camera.

The new software and the A14 bionic processor let the phone extend the night mode to every single camera lens and let it do portrait mode in low light and it also applies better semantic processing to things that phone can recognize like faces or the sky etc. So, compared to iPhone 11, it has less noise and sometimes better colour in photos.

Though Apple is trying to work on the quality of its ultra-wide camera, but it is a step down from the main camera.

Though, these are just some of the edge cases but mostly iPhone 12 camera quality won, and it is the major improvement that we think leads!

Video Quality: Apple is also making big claims about its video quality with HDR and saying that this is a Dolby Vision camera, and of course, it is also the newer version of Dolby Vision and it works great on the iPhone but it will seem weird on other Apple devices like the Apple TV.

 PROCESSOR: 

There is a new A14 bionic processor in iPhone 12 which is very fast and of course way better than android but also, the main impact it has this year, is on the photo improvements.

Overall, this iPhone is having several features, but when we single out each of them, then they come with their own limitations. So, this phone can act as a basis for further improvements but if you already have an iPhone, then It is not a must-have but just a minor upgrade!

Hope this article helped you decide your next steps. If you have any queries, we at ONE IP INTERNATIONAL are always there for your help. Contact our team for any kind of assistance. We would be glad to be of any service!

REFERENCES:

https://www.apple.com/au/

ARE HEALTHCARE PATENTS SOME KIND OF MANIPUALTION SCHEMES?

 Written by Hajra Abdul Ghafoor 

A week ago, I was watching Rowan Atkinson’s comedy skit (for the thousandth time) where he plagiarized terribly and beware of any spoilers but, to be honest, diving into the recent patent applications felt like a déjà vu with a little bit of twist to the story!

I know, this seems too vague to grasp the concept, so let me start from the core of healthcare patents and why they exist in the first place?

So, what are patents?

Well, a patent is a government given right whereby a company or single actor claims that they have come up with an invention. It must meet certain legal criteria where something has to be new or simply put, it is kind of a legal test which proves that what you came up with is unique and has some usefulness or some industrial application. This is just a bird view of the concept so if you want to delve into further details about copyright issues regarding patents, kindly give this article a read.

Before we get meddled in the patents and their relation to healthcare products, it is always better to see where we are standing and analyse the market for the particular sector, address the issues they are facing and re-evaluate our next steps.

Australian healthcare vs American healthcare:

High-quality, Free Hospital Care and Funding:

Australian: All citizens, permanent residents, and certain visa holders are eligible to receive high-quality, free public inpatient and outpatient hospital care. This includes free emergency department visits through Medicare. However, many people also pay an out-of-pocket fee to see a doctor in the community setting (GP or other private specialist).

Funding: All Australians pay a 2% Medicare income tax levy. An additional levy of 1% is applied to high-income earners who choose not to take out private cover.

American: In the 1960s, Medicare and Medicaid were introduced in America and funded by U.S. payroll taxes. They provide coverage to very low-income earners and the elderly. However, most Americans are not included in this small cohort and are therefore responsible for almost all their healthcare costs.

Medication Funding:

The funding of medications also differs between the countries. Australia has a Pharmaceutical Benefits Scheme (PBS) that caps the out-of-pocket cost of most medications for all Australians. Meanwhile, patients in the USA rely on their private insurance to cover their medications. What is eligible for coverage varies widely amongst insurers. Thus, many can find themselves responsible for the full cost of essential medication. In some cases, this can be financially crippling.

Healthcare Costs:

It’s no secret that healthcare costs in the USA are high compared to other countries. One such example is an $8,000 ED bill for a child who needed IV rehydration for gastroenteritis. Another one is about a patient incurring a $50,000 debt for an air ambulance inter-hospital transfer to a stroke unit.

Now, any product in the healthcare sector or a healthcare product is often described as a service to research, innovate, procure, sell and deliver better means of health welfare to everyone.

UNDERSTANDING THE BASHING BEHIND THE MONOPOLY CONCEPT IN THE HEALTHCARE INDUSTRY:

The Pharmaceutical Monopoly Concept:

There has been a lot of bashing on the concept of patent acquisition by pharmaceutical industries and the issue is mostly linked to the provision of patents for drug innovations and why they are restricted to a particular client?

No, it is not going to end in a Breaking Bad sequel. We are just going to investigate pharmaceutical post-patent issues that lead to be the prevalent problems.

When a drug developer acquires patent for the drug, he is given a monopoly period to have high prices for the drug and this concept is described as “kicking away the ladder”, and the idea being when you reach top of the ladder, you kick it so no one can climb it.

Once a patent over a drug expires, prices drop roughly 30 to 50 percent. When the first HIV drugs came on the market in developing world, it was $10,000, now because of generic entry, the prices have tumbled down to less than $100.

The Medical Device Industry:

The medical device industry constitutes a market size of around $156 billion in the US and about 32 million Americans have at least one medical device implanted in their bodies.

Yes, the Transformers Apocalypse was inside us the whole time! 

But still, have you seen ads like “Have you or a loved one developed a drug-resistant bacterial infection or superbug after undergoing an ERCP procedure using duodenoscope?” (What does that even mean?!)

Well, there are way more advertisements along those lines for many medical implantations and undergoing problems associated with them and I know it is easy to roll your eyes at ads like those but the problems they reflect are very real!

Medical devices malfunction in different ways and sometimes in horrible fashion, in fact a massive recent investigation found that more than 80,000 deaths and 1.7 million injuries possibly linked to medical devices and were reported to FDA in the past decade. One of these researches showed that many of these devices might not have gone through many clinical trials in humans and even the doctors are not aware of the implications in most cases.

FDA Approved or FDA Cleared? 

In the 1970s, the US Congress passed a law giving FDA the authority to approve medical devices and you might assume that based on that every single device you see is FDA Approved but in fact far more of them are instead something called as FDA Cleared and that is a distinction with a BIG difference because FDA Cleared is a much lower bar to clear. It is a phrase that can promise way more than it can deliver.

It is the same as calling you “hurt” someone, now it can be a heartbreak or a curse word or it can be a physical abuse on so many different levels, so all these connotations can consequently give you a different kind of output. That means it can imply ANYTHING according to different situations!

The way that most of these products get “cleared” is through a loophole in the system called the 510(K) pathway. The initial idea was that the FDA would not exhaust the product makers and make them go through a strenuous procedure if the device is substantially like one that had come before. But it was only supposed to be applied narrowly.

The problem is more than 80 percent of medical devices are cleared through 510(K) including about 400 implanted devices each year, according to the stats in 2017.

In 2008, a company called DePuySynthes received FDA clearance for a hip replacement based on its substantial equivalent to 6 previous devices all of which were cleared out their similarity to devices before that and before that, all the way back to 1975. Interestingly, some of these initial devices were taken off the market by heir manufacturers because of their high failure rates but under FDA rules DePuySynthes could still use them!

DePuySynthes has since spent more than 3 billion dollars to settle thousands of lawsuits against them! 

WHAT IS THE NEED FOR PATENTS THEN?

If we allowed copying or multiple companies to work on the same innovations, there would be duplicity in the product and years of hard work would be unacknowledged. There would be no reward to hard work and invention, and the situation would be way worse than it is now.  

The refinement of the product and the medical investigative measures should be properly investigated and tested on by the professionals in the medical field. Failure of evaluation would only mean the incompetence in the relative field or the testing strategies of the relative domain. 

The only proper solution to that would be proper investment and improvement in the evaluation platforms (such as FDA) that screen these drugs and devices and awareness of the impacts of such fatal approvals! 

Technological innovation drives forward economic progress, it is the most important element of economic prosperity. These healthcare reforms are:

  1. Saving lives
  2. Improving the quality of life
  3. Leading to enormous technological change fuelled by extensive research and development.

A patent is particularly important for healthcare industry because for a limited period, it allows the first true inventor of some unique product of some new process to have the freedom of competitive imitation. So, for a period you get substantial profits on your invention, these profits are the reward for your technological contribution. After that limited time ends, your patent rights end, competition breaks out, prices fall, and everybody benefits from the invention at much lower prices.

Policy Questions:

If I develop a new drug in a developed country and spend half a billion dollars in the process, so other countries including less developed countries could benefit from that drug. Should I have the protection in those economies? 

There is a fundamental economic issue here, if we provide these drugs free in low income nations, entrepreneurs will get their hands-on drugs, buy them in stocks, ship them back to the rich world and undermine the original prices that the pharmaceutical companies need to charge to earn back their research and development expenditures in the rich world!

This implies that patents are very important in the healthcare sector because without them the R&D will not take place.

So, question of the day! Has intervention of patents for economics helped to save lives in medical industry? YES.

And for that, one needs to understand the economics of price discrimination!

The other solution to this is provided by WTO and WHO that encouraged the supply of drugs in low prices in the low-income nations and high prices in the high-income nations, stopping the exports from low-income nations to high-income nations!

HEALTHCARE PATENTS – THE NEXT BIG THING:

Though, there have been many technological advancements whether they are related to AR and VR in healthcare or new equipment assistance, healthcare sector is still ailing. Public and private sectors spend hundreds and thousands of billion dollars for R&D in pharmaceuticals, biotechnology, health services and medical devices.

Finding solutions to several diseases like diabetes and cancer, and transmittable viruses like swine flu and the currently havoc wrecking Covid-19, is in itself a very costly affair.

Every now and then, new diseases or viruses emanate, and the economy shatters because the results of such a vast investment in this sector are many times a failure.

This is the reason why big companies like Google are turning all their attention from the search engine to incubating new and innovative efforts in healthcare and therefore bet healthcare and medicine as the next big thing. The signs are everywhere. In five years from 2013 to 2018 alone, they filed almost 200 healthcare-related patents!

Some in-demand Ideas:

Google Ventures, Alphabets’ venture capital arm, is taking an equity stake in companies trying to limit aging and improve how we treat diseases by researching areas like genomics, cell therapy or biotechnology. Some of the companies, they have invested in include:

  1. 23andme, a direct-to-consumer genetic testing company with one of the biggest DNA databases in the world.
  2. Oscar Health, the New York-based venture disrupting health insurance.
  3. Doctor on Demand, a telehealth company, helping people talking to physicians from afar.
  4. Impossible Foods, that is developing plant-based meats and cheese.

It is also using deep learning (reinforcement learning) or artificial intelligence strategies to mine medical records to provide better and faster health services.

They are developing projects in life sciences, including disease detecting nanoparticles, health tracking contact lenses and wristbands and surgical robots.

Though, everything might seem feasible momentarily, it is up to you to safeguard and protect your invention by filing for patent registration and after that go for FDA approval! But just a pro tip to not end up in lawsuits is, to clinically test your invention in all aspects otherwise all that work and celebration would be for nothing! Pay the price today to not regret it later!

Hope you found what you were looking for. If you have any queries, we at ONE IP INTERNATIONAL are always there for your help. Contact our team for any kind of assistance. We would be glad to be of any service!

REFERENCES:

https://www.ipaustralia.gov.au/

PARRALLEL IMPORTS – HOW TRADE MARK OWNERS COULD LOSE CONTROL OVER THEIR BRAND AND WHAT TO DO ABOUT IT

by Olaf Kretzschmar and Jordan Ball – ONE IP INTERNATIONAL PTY LTD

Do you think that being the owner of a registered trade mark for your brand puts you in the driver’s seat and in total control of how and by whom your brand is used? Think again! All trade mark owners need to beware of parallel importers who are permitted to sell your products without infringing on your Intellectual Property.

Regardless of whether you are a trade mark owner or the parallel importer, here is what you should consider.

What is Parallel Importation?

Parallel importing, otherwise commonly known as grey importing, involves the import and distribution of genuine trade marked goods by parties other than the trade mark owner or their agent. In contrast to counterfeit products, products which are the subject of parallel importation laws were produced abroad with the consent of the trade mark owner.

Unauthorised third parties seek to profit by purchasing these products in markets where they are cheaper before importing them into countries where they can be sold at a higher price. In doing so, this transfers the ability to profit away from the trade mark owner and their authorised distributors.

The presence of this arbitrage opportunity occurs for various reasons, but most commonly because of a lower quality product prepared for a lower cost point to address a different demographic in the relevant market. The product may well utilise lower-quality materials, have a lower build quality or be produced in accordance with different national standards. On the other hand, some companies may sell the same product at a higher rate merely due to the lower level of competition in the domestic market. In the Australian context, price discrimination has been common, particularly in the software and multimedia businesses, and the higher costs present in the Australian market has been dubbed the “Australia tax”.

Regulating Parallel Importation in Australia

Prior to the introduction of s 123 Trade Marks Act 1995, the Common Law attitude to parallel importation was that the third parties were not using the mark as a trade mark, namely as a badge of origin. Section 123 Trade Marks Act 1995 provided a defence for third parties to rely upon during infringement actions. Functionally, this served to ‘exhaust’ the trade mark owners exclusive rights to the mark. This shifted the onus onto trade mark owners to self-regulate such conduct through a contract, licensing other corporate arrangements.

Unfortunately, it does not seem that the government has been satisfied by the interpretation and application of the provisions culminating in further changes. The most recent amendment in Australia (the Intellectual Property Laws Amendment (Productivity Commission Response Part 1 and Other Measures) Act 2018) received Royal Assent on 24 August 2018.

Although it remains untested, the amendment appears to achieve the legislative intent that had failed to be realised by the repealed s 123. Practically, s 122A to the Trade Marks Act 1995 firmly cements the permissibility of parallel importation into Australia.

Section 122A Trade Marks Act 1995 codifies the precise circumstances in which parallel importation is legal. To rely on the defence, the importer must establish that they had made reasonable inquires in relation to the mark (s 122A(1)(b) Trade Marks Act 1995) and that at the time of use, a reasonable person would have concluded that the mark had been applied to the goods by or with the consent of a relevant person (s 122A(1)(c) Trade Marks Act 1995). The relevant person being:

  1. the registered owner
  2. the authorised user
  3. a person permitted to use the mark by the owner
  4. a person permitted to use the trademark by an authorised user
  5. a person with significant influence over the use of the mark by either a) or b), or
  6. an associated entity.

Government policy

The amendments demonstrate a clear desire by the government for parallel importation to be permissible. Ultimately, this attitude is justified on the basis that increased competition would lower costs for Australians. This, in turn, is seen as a primary avenue for combatting the “Australia Tax”.

The perils of Parallel Importation

While consumers may potentially reap the benefits of lower costs the new laws come at a significant cost to intellectual property owners.  Firstly, there is the direct cost of lost sales. Additionally, there is a significant risk to the goodwill of the businesses whose products are being sold. While the third-party importers are benefitting from the sales of the lower quality goods, it is the trade mark owner that suffers the reputational damage of products that were not intended for the domestic market.

Importantly, the consumer also incurs greater risk. Despite knowing of a certain brand as reflecting on a quality product, purchasing from a parallel importer may result in money being thrown away after a lower quality good. To add insult to injury there may then be far fewer avenues for recourse against a parallel importer than the genuine retailer.

What this means for your business

If you are an international business distributing the same product line in multiple markets at different price points or distributing product lines tailored to the individual market then it may be necessary to reassess your international IP strategy. You will no longer be able to rely on assignments and other contractual arrangements to defeat the parallel importers’ defence. It will no longer be possible to rely on your IP to protect yourself. Instead, you will need to reassess your pricing and international marketing structures to evaluate how your business can thwart parallel importers.

If you are a parallel importer of branded goods, then you can likely be confident your conduct is legal. Provided you have made suitable enquires at the place of production and have a reasonable belief that the articles are indeed genuine you will not be infringing a registered trade mark by the importation and sale of their products. If an action is brought against you, it will only be necessary to show that it was reasonable to assume the trademark was validly applied rather than meeting the strict evidentiary burden that the registered owner actually applied or consented to the application of the mark.

International approach

Section 122A applies the principle of “international exhaustion” that is otherwise commonly accepted in European and many other international markets. This means that the trade mark owners rights are exhausted once their goods are sold in their home jurisdiction.

What the International Rules on Parallel Importation mean for businesses

Unlike in the past, where trade mark owners were still able to to prevent parallel imports of their goods by cutting the defence for importers through assignments of trade marks or by implementing various specific corporate and contractual arrangements, parallel importers no longer face an evidentiary burden in litigation, as they will not have to prove that the registered owner actually applied the trade mark to the goods or consented to the application of the trade mark to the goods by another party. In fact they only have to prove, that it was “reasonable for a parallel importer to assume as such”. The principle of “international exhaustion” means, that the trade mark owner’s rights are exhausted once they market their goods in their home jurisdiction.

Cases such as Sporte Leisure Pty Ltd & Ors v Paul’s International Pty Ltd & Ors [2010] FCA 1162 and Lonsdale Australia Limited v Paul’s Retail Pty Ltd [2012] FCA 584 can no longer serve as authorities, as they are effectively overruled.

What could be observed in the coming years, is a change in provisions made, leading to the effect, that ownership of trade marks by Australian companies, holding it just as an agent of large International companies.

One might wonder, why some amount of control is withdrawn from trade mark owners by the law. This is because it is considered, that parallel imports are considered to benefit competition.

Importantly, this is not to say that a comprehensive international trade mark strategy is not of value. Such a plan will protect your business from being abused in other markets such as in a counterfeiting scenario. The changes simply mean that they will not protect you from parallel importers.

Where there is no option for complete prevention of parallel imports, here is what you should consider reducing the number of parallel imports of your products:

  • adopt a pricing strategy, similar to the otherwise imported goods, as parallel trade is generally only engaged in by importers in relation to products where the margin to be gained is considerable;
  • where products bought directly from the manufacturer or subsidiary or licensee of a manufacturer lead to rebates or any forms of discount, the motivation to buy parallel can be minimised by negating the margin available to parallel traders to a large or considerable extent;
  • when customers are offered promotional incentives, such as free sample products or special buys they could be encouraged to purchase products directly from the manufacturer or its subsidiary/licensee;
  • drafting future contracts, the right way, ensures parallel trade in cases of reimport may be preventable;
  • introducing shorter best before dates for unpreserved products may reduce the scope of parallel trade to some extent, as parallel imported products generally require a longer time to reach the market;
  • a quota allocation system could be adopted, where each wholesaler is allocated a certain amount of products, based on historical demand and the requirements of the local market within which the wholesaler is located, which could at least limit parallel trade to a certain extent, as wholesalers tend to supply their own market before exporting products to other countries;
  • the existing trade mark rights should be enforced, especially when a parallel importer commences to repackage or relabel its products, which can be considered as trade mark infringement, as a parallel trader can only repackage a product, when such repackaging, by taking an objective view, is considered to be necessary for the sale of the product in the importing country, so the owner of the trade mark may object to the repackaging if it affects the original condition of the product or if the presentation of the repackaged product damages the reputation of the trade mark;
  • the parallel importer should send a notice to the owner of the trade mark, advising of the marketing of the repackaged product and it is recommended, that the trade mark owner requests to see a sample of the repackaged product.

Implementing and adopting any of the above considerations requires informed decisions. It is strongly suggested to consult an expert in trade mark and competition law.

For a closer look at the law of trade mark law in general and the International law of various jurisdictions in relation to parallel importation in particular, please visit www.one-ip.com.au or call +61 (0)2 8277 4114.

About the Authors

Olaf Kretzschmar

CEO, ONE IP INTERNATIONAL PTY LTD

Australian Registered Foreign Lawyer/

Attorney-at-Law (Germany)

Jordan Ball

IP Consultant, ONE IP INTERNATIONAL PTY LTD

ONE IP INTERNATIONAL PTY LTD – Level 32, 200 George Street – SYDNEY NSW 2000 AUSTRALIA 

TOP AUSTRALIAN BRANDS AND HOW THEY SHAPE NATION’S INDIGENOUS IDENTITY

by Hajra Abdul Ghafoor

When we say the name of a country, what pops into our mind, the perceptions, the feelings, and the emotions that we associate with a nation are defining its identity, that is nation branding.

Have you ever wondered what are the factors that qualify to be the representatives of a nation’s culture and its identity? Is it merely history reflected through books or the persona through its rich craft and creativity in products reflecting its uniqueness and distinction in this flood of products?

So, why is it important to create unique expressions of cultural identity?

A very enlightening quote that resonates with the idea of reflection of cultural identity in the products is by Ernst Fisher, that says:

“In a society of decay, art, if it is truthful, must also reflect this decay, if it wants to hold faith to its social function, art must show the world to be changeable and help to change it”.

We must keep in mind that even in the present times, we are still in the “construction-phase” and the continued changes in the society very much define the need for the redefinition of identity.

Are nation brands a logo?

It is a common perception that the logo is the brand, no, there are great country brands that have no logo e.g., one cannot specify the logo of Japan or France but the name of these countries equip with them a certain emotion and perception, and that is the brand, not the logo.

Why is nation branding important?

If you do not work and manage your country brand, someone else will! It is very important for countries to work on their reputation and perception because it has an economic and social impact on the country because if your country of origin has better perception, you would have a remarkable edge as compared to other companies from other countries.

What is the impact of good branding?

The image that a country’s brands have influences the willingness of five groups of international stakeholders, it affects:

  • Trade – uniqueness leads to the rise in export.
  • Investment – attract foreign investors.
  • Tourism – giving a refreshing experience.
  • Talent – affects the workforce and lifestyle.
  • Prominence – relating to general reputation and admiration.

How to build a national brand:

There are five major steps:

  • Identify the central idea – What do you want to be known for?
  • Stakeholder Engagement – Getting all the businesses and citizens on board with the concept.
  • Policy Making – Creating actions, activities and policies that enable the national brand to be delivered.
  • Digital Identity – Synchronizing real-world and online activities and events.
  • Marketing – Getting the word out to the rest of the world.

Australian-Made Logo:

This logo is the true mark of “Aussie” authenticity, it is the most trusted and widely recognized country of origin symbol. It is under third party accreditation system which ensures products that carry the logo are certified as genuinely Australian. Consolidating its international reach, the Australia-made logo is now a registered trademark in the USA, China, South Korea, and Singapore with more to follow!

Top Australian Brands 2019:

These brands are not only the face of Australia but a great impact to Australian economy and a positive image in the international market.

If you need any assistance or more information regarding your brand registration in Australia and its impact in Australian market, contact our team at ONE IP INTERNATIONAL.

ULTIMATE GUIDE TO THE MYSTERIES OF TRADEMARK SYMBOLS

  •     Written by Hajra Abdul Ghafoor

Are you tangled in the list of labels and symbols? Do you find the variety of symbols confusing or have you given up your search to know which one is which and are still making the errors when it comes to labelling your brand? Then, hold my beer (well, coffee in my case) and let me give you the easiest way out of these mysteries!

So, why the need to know about these symbols?

I am not urging you to stay at the top of your game because trust me, this is just level 1 and champion’s category is a long way but no need to lose hope as no one becomes a master in a day.

But the question still stays, why do we need to know these terms?

Well, this is an era of enormous agility and changes so, imagine yourself coming up with an original idea, you gather your resources and work so hard to achieve your goal but when it comes to branding your idea and giving a name to it, you have to know some legal basis and legislative perspective on the product. In that case, legal assistance would help you reach your potential and help branding your name, you apply for your product registration and are given with some kind of a label, that’s the moment you cherish your success and promote your product but in the midst of all this, somebody else comes up with the same idea and implementation, you are confident that you have the ownership of the product but turns out you still do not have the complete authority over your product and this is a messed up situation for you. So, what went wrong?

You ask the same question to a legal advisor and he tells you that your product was unregistered and was only yet trademarked!

The symbol that you were using with your product at the time was for a trademarked product but not for a product that’s being registered!

So yes, everything is messed up because you mixed up!

There are situations where mixing up your symbols can lead to drastic consequences in our day to day life:

  • People can be deceived by fake brands that have almost the same name and apparent “features” as their favourite brands.
  • When you apply for a product for trademark registration and perceive that symbol as verified but only get to know its impact when a rival comes into play and claims a registered objection on the trademark (as explained earlier).
  • When you name your product in the name of an existing brand or close to that and see the trademark label as the permit to promote it.

So, let us dive into the real difference between these two and see for our self!

It would be easier to see the real impact and differences if catered in tabular form.

TRADEMARK SYMBOL 

  • Any distinctive name, symbol, or word is designated as trademarked with the symbol ™.
  • This trademark does not protect the company from another company that produces a similar product or uses a similar name.
  • The trademark designation notifies others that the product’s name and design are the company’s property.

REGISTERED SYMBOL:

  • A registered trademark is designated with the symbol ®.
  • With a registration, a trademark is protected against another company’s use of the name or image. A registered trademark is a federal and legal registration of the mark.
  • A registered trademark is a federal and legal registration of the mark. Any future companies wishing to register its own design/name/image has to check to be sure that it is not like any registered trademarks.

Another important factor worth keeping in mind is, the temporal gap between both the labels, known as the approval period. Initially, when applying for trademark registration, you will be able to use trademark symbol ™ with your product until the product is registered or after winning against the objection raised by any rival parties and only then you can be permitted to use the registered symbol ®.

Once we get to know that, it is important to refer to this article because the time in the approval will be quality and worth it only if your trademark is original and unique to make up to the distinctive list.

Hope you found what you were looking for. If you have any queries, we at ONE IP INTERNATIONAL are always there for your help. Contact our team for any kind of assistance. We would be glad to be of any service!

BRANDING – WHAT CAN POSSIBLY GO WRONG?

Are you kidding me? This might be the immediate reaction as a response to the recent news, that Anheuser-Busch InBev, the brewery behind Corona beer, has said the recent coronavirus outbreak has led to a ‘significant decline’ in some areas – have reported a loss of $170 million (£132 million) in profits. According to Bloomberg, the disease has wiped around $170m off Anheuser-Busch InBev earnings in China for January and February, and $285m (£221m) off revenue.

It is hard to believe, that consumers seem to think, the alcoholic beverage, contained in the bottles, labelled with the yellowish logo, would contain a highly contagious virus. Well, we do not go thus far, suggesting this level of stupidity amongst consumers, although the recent incidents related to panic-buying of kitchen paper towels and toilet paper in Australia, the USA and Germany, to name only a few countries, and yet, it reveals the importance of a branding strategy, that is clearly thought through.

Usually, a brand name should convey the core idea, the vision and mission of a brand, so it reaches the relevant public and attracts them to sign up for the services or buy the branded goods. It should be a term or tag-line with positive affirmation, that tells a story, related to the brand owners’ product or service.

What most businesses forget, is the fact that English is not the only language spoken in this world. As soon as this perfect English word has a secondary meaning in another language or is somehow related to the name of a disease or in any other way perceived as harmful, foolish, defamatory, ridiculous or otherwise negatively associated, it will lead to a loss in sales, as the relevant public will feel disgusted or offended, even for no reasons. Corona beer is the perfect proof. So, whatever fancy brand name you choose, stress-test your brand name, so it adheres to the scandalous and contrary to law threshold.

This is in particular important, as the Registrar at the Trade Mark Office is obliged to decide, on behalf of the ordinary person, whether a trade mark should be regarded as shameful, offensive or shocking, and therefore be rejected.

The words and images fitting this description have changed over time, and it is quite likely in the 21st century, that words which would have caused major offence in earlier times are now acceptable as trade marks in certain markets. Similarly, words which were once innocuous may have developed quite different connotations and now be regarded as scandalous in certain circumstances. The Registrar must decide potentially scandalous matters with very little support from the courts or other decision-makers.  Justice Evershed stated in La Marquise Footwear, Inc’s Application (1947) 64 RPC 27 at 30:

I must wholeheartedly accept the proposition that it is the duty of the Registrar (and it is my hope that he will always fearlessly exercise it) to consider not merely the general taste of the time, but also the susceptibilities of persons, by no means few in number who still may be regarded as old fashioned and, if he is of the opinion that the feelings or susceptibilities of such people will be offended, he will properly consider refusal of the registration.

Further guidance comes from Mr Myall, the deciding officer in a UK case, where the test was “contrary to morality” rather than scandalous. In Hallelujah Trade mark [1976] RPC 605 (‘Hallelujah Case’) he said at 607:

I conclude that the phrase “contrary to morality” falls to be considered by the generally accepted standards of today and not by those of 1938.  The difficulty is to be sure what those are, and more particularly, where the line is to be drawn between marks whose registration is prohibited by the section and those where it is not.  When religious and moral standards are changing, sometimes quite rapidly, it seems to me that the Registrar should only follow where others have given a clear lead.  While he must not remain isolated from the day-to-day world, frozen in an outmoded set of moral principles, he must equally not presume to set the standard.  He must certainly not act as a censor or arbiter of morals, nor yet as a trendsetter.  He must not lag so far behind the climate of the time that he appears to be out of touch with reality, but he must at the same time not be so insensitive to public opinion that he accepts for registration a mark which many people would consider offensive.

At the end of the day, your business would not only like to ensure, its brand name can be protected as a trade mark, as only the owner of a registered trade mark in all countries, the goods and services are offered, is the “owner” of the name in the respective country, but also would wish to prevent “branding accidents” of even famous companies.

Who would have ever thought, that so many well-known companies simply overlooked the aspect of translation?

Hyundai’s newly launched compact SUV “Creta” had, five years ago, joined the league of cars with the most unfortunate and funny names. According to the Urban Dictionary, the go-to guy for slangs and new words, this term refers to “A girl’s p***y (external genitals). Can be a curse….”. Hyundai’s intention at the time was to refer to launch a brand, that is “short for creativity” – close, but no cigar!

But Hyundai is not alone in the name-shame list. Around the year 2001, Honda escaped the ignominy by the skin of their teeth when it realised before the launch of its hatchback, named “Fitta”, in Scandinavian countries, that the name means female genitalia (c**t). It trimmed the name to ‘Fit’ in the US and marketed outside the US, including India and Europe, as “Jazz”. To top it, they had sloganed it: “Small on the outside but large on the inside”.

Cars now, when they are designed in one country, produced in some other place and exported to a whole new region, should have names that have a universal appeal. Carmakers, it seems, have not realised that for mechanical defects, they can order a recall and fix it, but for name defects, they and the buyers have to live with it.

Another Japanese company Mitsubishi learned it the hard way for its hulk “Pajero”, which means a wanker in Spanish. So Pajero became Montero in Spain.

General Motors too had its cringe time while trying to market the “Nova” cars in South America between 1972 and 1978. “No va” in Spanish means, “It Doesn’t Go”. But the name didn’t affect the sales of Nova, which became a hit in Venezuela. It is said GM guys in detroit were aware of the name fiasco but judged it to be of no importance.

Unfortunately, despite having cars with beautiful names like Beat and Cruze, GM’s sales is going nowhere in India.

Mazda, a Japanese automaker, too had christening woes when it introduced the 650 CC Mazda Laputa, a key or Japanese category of small cars, in Spanish-speaking countries in 2001. Though the car derives it name from the flying island in Gulliver’s Travels, in Spanish Puta means whore.

The above should most definitely alert you, to pull out your multilingual dictionary, to check on possible meanings of your brand name in other languages.

If you followed the rules for a great branding and found your favourite name or tag-line, make sure, you don’t lose it. When registering a name or slogan as trade mark, it becomes your intangible business asset and you are granted a monopoly for your very own creation.

Visit our website

http://www.one-ip.com.au/trademark/

or

send us an email to

office@one-ip.com.au

ONE IP INTERNATIONAL can help with trade mark applications in any of the 192 countries for an affordable fixed fee.

HOW EFFECTIVE IS COPYRIGHT LAW ON MEMES IN AUSTRALIA? A STRAIGHTFORWARD ANALOGY

  • Written by Hajra Abdul Ghafoor

 

All this confusion to share or not to share when popularity of social media platforms makes it much easier for people to upload, stream and distribute what they like and sharing is only a click away.

In such times, we cannot rely on the answer given by some lawyers, “Well, it depends”. Well, anybody can answer that vaguely!

So, let us just make this simple, not over complicate the matter and dive exactly into what is allowed and what is not.

 

SO, WHAT DOES AUSTRALIAN LAW SAY?

According to Australian Copyright Council:

BASIC PERMISSIONS:

Permission or No Permission?

  • Need permission to use copyright-protected material unless there is an exception.
  • No permission if you can rely on fair dealing exception.
  • No permission if copyright has expired.

 

So, does it end here? Of course not! Legal framework provides a protective zone for all issues with freedom but flexible confinement.

AMENDED WORK PERMISSIONS AND FAIR USE – YOUR STATUTORY RIGHT:

But what is fair use?

When you transform some work into something new, that can be deemed as fair use.

Why? Because it is giving a new meaning to that Drake or Willy Wonka photo.

So, what are the ways of transforming?

Some common ways of creativity in different informatics are:

Audio: vocal line of one song added to instrumental track of another song to create new music, such as remixes or mashups.

Video: different scenes from different movies cut together to make a new scene with a different meaning.

Text: A zombie story combined with a text of a famous novel.

Images: Adding your own text as a part of someone else’s photograph as a part of a “meme’.

 

Keep in mind: Copyright plays a role because you may need the copyright owner’s permission if you are incorporating any copyright protected material into your new creations.

 

But wait, what does Terms of Use at the end of meme apps like mematic mean when it says “Use it only for personal use”?

Well, in apps like mematic or websites, there is a takedown or copyright infringement policy too, so, even if somebody does not like the meme or the caption on your photo (the person might find it offending or perceive as hate speech), he/she can file a report on copyright infringement or may issue a takedown notice.

TOO LAZY TO ADD THE CAPTION OR TRANSFORM AN IMAGE?

Well, here is the easiest solution!

  • Where to get image template for fair use?

– Google Advanced Image Search for fair use images , here.

– Using sites like Pexels, Pixabay and Unsplash.

2) Where can I edit the image or add captions free?

– You can use editing softwares like GIMP, Photoscape X and Fotor for personal amendments and avoiding copyright infringement.

– If you want to add caption on the images, you can use Canva (free), Sticker Maker (free) and Font Candy (cheap).

In any case, if you are going through any issues, it is better to seek advice from a legal representative.

For more details on copyrights, personal branding and detailed consultation on Intellectual Property, contact our team at ONE IP INTERNATIONAL PTY LTD.

References:

https://www.copyright.org.au/ACC_Prod/ACC/Information_Sheets/Mashups__Memes__Remixes___Copyright.aspx